Google it…

En-trained in our vocabulary and a common retort for someone asking a question or looking for some piece of information. Have you tried Googling it?

Google is by far the number one search engine in existence today and as such is the most important for your business. 

Not having your business on Google, or having incorrect/incomplete information about your business on Google will affect your bottom line. 50% of people who do a local business search, will visit a store that day!

Google my Business is a FREE tool and service from Google that helps you manage how Google displays your business information when searched in Google or on Google Maps.

Create an account and Claim your business!

Google may already have some details about your business online. Simply Google your business and see if there is information. 

This is a business profile created by Google itself. Google is quite good at providing information people are looking for. Here beside suggest an edit, there is “Own this Business?”. This allows you to claim the business listing and take control of it. 

You can also start your my Business listing at:

https://www.google.com/intl/en_ca/business/

A simple “wizard” setup will ask you some basic questions about your business, and at the end will ask you to verify your business. This is to make sure your edits and displayed information is true. Verification can be done by phone, email, postcards – all relatively easy to accomplish. 

What now?

Once  your business is verified you can start optimizing your business listing. Add pictures, add a profile, do you offer Wi-Fi? Other products you sell? Modify your hours, add a website for more information, Setup multiple locations, Product photos, Videos etc.

Get the app

Google even has its own app for making changes and keeping track of your business listing. Simply download it and login to the account you just made. 

The full business profile with additional information.